Dating culture in sweden
I am responsible for letting the other person know if I have deeper feelings and if these feelings aren't mutual I can move on quickly.
This doesn't mean that things don't hurt, but I can accept that the way I feel isn't part of a courting system in which any of us is entitled to the other person just because we were attracted to each other.
We don't set out to be in a relationship just because of the relationship itself; we go for a person because we want to be with that person.
"Dating" is just a way to make it a bit more acceptable that we give into desire and sexual attraction.
The point is that what the "awkwardness" stems from these two approaches clashing.
Someone feels like they invested, emotionally, in the other person when perhaps all that was was simple hedonism.
In case you are actually looking for something serious, this might be an idea?
Really it depends on your circle of friends or the person in question. The only swede I've ever dated is my partner way back in the day.