While Rad tells us that its newest promotional deal does not in fact represent its current or future efforts to monetize, it does indicate potential roads the company could take to ramping up revenue generation.
As Variety and others have reported, the first brand (and TV network) to hook up with Tinder is USA, which launched a promo last night that’s targeted at younger generations ahead of the Season 3 premiere of its popular show, “Suits.” The Tinder CEO tells us that the company has had similar interest from a number of TV networks and brands, but they opted to go with USA and Suits because the network’s vision was the most closely aligned with their own — and because Rad himself is a fan of the show.
Rad also told us in May that Asia remains a potentially big opportunity for Tinder, thanks to “the explosion of mobile adoption.” To be sure, whether it’s Asia as or in other target global markets, the launch of Tinder for Android will be a key to unlocking continued growth in these regions.
As Ingrid recently wrote, Google’s global share of smartphone sales was 64 percent in March and, with Android’s “share rising in every market over the last few months,” it will be approaching 70 percent soon.
In its port from i OS to Android, fans of the mobile dating network will be pleased to learn that there haven’t been many changes to the overall user experience, other than some requisite optimizations for its new operating system.
It’s still the same model: Once a user signs in, they’re shown snapshots of local singles based on location and mutual interests.
For those unfamiliar, part of the reason Tinder has been able to do what it has over the last six months is that it’s been able to learn first-hand from the giants of Digital Dating.
Today, Tinder co-founder and CEO Sean Rad tells us, users have rated over seven billion profiles, and the app has served over 100 million matches in all (and is currently adding 1.5 million matches/day and growing, he says.) Yet, for a mobile-first startup, Tinder has been missing a huge piece of the smartphone puzzle: To date, the app has only been available on the i Phone.No one is eager to be painted with the “superficial dating app” brush, even if in this case, the glove certainly fits.However, the company has been making its first steps toward expanding the Tinder experience beyond dating, launching a new feature called “Matchmaker,” which enables users to create matches between any two Facebook friends for any purpose — flirting or otherwise.Photo: We Heart It Think all men care about is looks? Here are five obnoxious first impressions that men hate. Keywords: Dating, men, what men think Bookmark/Share this post with: read more Photo: We Heart It Have you been searching for "The One" for as long as you can remember without any luck?This is the tough love dating advice you NEED to hear.
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The Digital Dating World has seen its fair share of companies come and go over the years, and few have been able to give the usual suspects, like e Harmony, and Ok Cupid, a run for their respective monies.