Online dating personals 2016 copyright

Using location-aware technology, Tinder links to an individual’s Facebook in order to create profiles consisting of a name, age, and photos, with an option of providing a short biographical blurb (Newall, 2015).

The requirement to hold a Facebook account, and sign in to Tinder using this account, offers a sense of assurance to users that people on Tinder are being authentic regarding their identity (Duguay, 2016).

Although this discourse is supposedly gender-blind, it is intersected by other discourses which affect men and women differently.

But such risks and acts of violence reside in the offline world and are facilitated by gendered power relations that abound in a patriarchal social and cultural context (Gavey, 2005).

Tinder is marketed as a social networking app that is typically used as a dating app or for making new friends in new places (Newall, 2015).

The app is designed to be quick and easy to use, with a simple platform that is sleek and visually attractive.

In what continues to be a society governed by patriarchal power relations, struggles against sexual assault and gender-based violence remain life-threatening risks for women (Gavey, 2005; Vance, 1984).

At the same time as women are encouraged to explore their sexuality and be sexually active, explorative and experienced (Farvid, 2014; Farvid & Braun, 2006) they are warned against, and live in a context where, there are real material risks associated with doing so (Farvid & Braun 2013, 2014).

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Its use is seen as particularly dangerous for heterosexual women, resulting in reports of being raped (Hume, 2015; Hodges, 2015), being drugged and gang-raped (Leask, 2014), and even death (Vine & Prendeville, 2014).

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